The Ministry of Sound Essay Sample - Bla Bla Writing

Ministry is built upon sound biblical, theological and cultural foundations. Each generation of the Church must understand and build on these foundations, as well as discover relevant contemporary innovations and applications. This course intends to help you integrate an understanding of the Word and the world with the development of a personal philosophy of ministry.

MINISTRY OF SOUND Essay - 2074 Words

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Ministry Of Sound Case study Essay Example for Free

Ministry of Sound London, is a nightclub, based in London, England and an associated record label

60 speakers, 22 channels and 1 dancefloor.

Dolby Atmos has hit the club scene in a big way, bringing its technology to Ministry of Sound in London to create the world's first surround sound dancefloor. We access all areas and go behind the scenes...


James Palumbo founder of the Ministry of sound created a safer and cleaner environment, which is a competitive advantage to other clubs. The Ministry of sound was intentionally placed in an area far away from the typical London nightclub locations. The initial strategy behind that was among other things to drive down costs for the location. The saved costs could be used to invest in better club facilities and sound equipment. To emphasize the attitude towards drugs the Ministry of sound campaigned nationally against drug abuse. A drug free environment and the high quality of the club were features that attracted people.Environment
Dance music has its origins in so called acid house, which has its roots in the electronic music scene of the gay clubs in New York and Chicago. Dance music in the beginning was associated with drugs such as ecstasy. The Ministry of sound dissociated itself from the drug movement and had security staff which was not linked to local drug gangs.Strategic capability
The mission statement of Ministry of sound is: “to create the moments that people live for”. Because of the great success James Palumbo decided to spread the activities of Ministry of sound and to operate worldwide. Business developed in many different directions. Besides the club Ministry of sound started a magazine aimed at the clubbers, named Ministry which had great success also a radio show was broadcasted. Furthermore festivals all over the world were organised. Strategy behind all that was to strengthen the knowledge of the brand. To increase revenues a record label was founded and merchandising products were sold. Ministry of sound became a global brand with clubs all over the world.Besides, Ministry of Sound has built a global entertainment business based on the creativity and quality of a brand. On the other hand, a distinctive logo and brand for the Ministry has been established and being used widely in clothing. 'Super-clubs' was first developed by the Ministry. They also engage in large merchandising clothing business.Dance music has its origins in so called acid house, which has its roots in the electronic music scene of the gay clubs in New York and Chicago. Dance music in the beginning was associated with drugs such as ecstasy. The Ministry of sound dissociated itself from the drug movement and had security staff which was not linked to local drug gangs. James Palumbo founder of the Ministry of sound created a safer and cleaner environment, which is a competitive advantage to other clubs. The Ministry of sound was intentionally placed in an area far away from the typical London nightclub locations. The initial strategy behind that was among other things to drive down costs for the location....